• Rebecca Davies
• 2023 January 26 12:34
• Digital Advertising

Influencer marketing has become a significant part of the marketing world in recent years. With the rise of social media and the growing number of influencers, companies are turning to these individuals to promote their products and services. This article will explore what influencer marketing is, why it is important, and how it can benefit your business.

• Roberto Charles
• 2023 January 22 17:10
• Marketing Strategy

Native advertising is a form of online advertising that blends in with the natural content on a website or social media platform. It is designed to be less intrusive and more engaging than traditional forms of advertising. Native advertising is typically identified by labels such as "sponsored content," "promoted," or "advertisement."

• Roberto Charles
• 2023 January 20 14:49
• Marketing Strategy

Marketing automation refers to the use of technology to streamline and automate marketing processes. This can include anything from email marketing campaigns to social media scheduling to lead generation and scoring. By using marketing automation, businesses can improve their efficiency and effectiveness in reaching and engaging with potential customers. In this article, we will explore the benefits of marketing automation, the different types of marketing automation software available, and some best practices for implementing marketing automation in your business.

• Roberto Charles
• 2023 January 18 20:40
• Marketing Strategy

Social media marketing refers to the process of promoting products, services, or brands using social media platforms. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are great platforms for businesses to connect with their target audience and create brand awareness. Social media marketing has become a critical component of every business’s marketing strategy, given the high level of engagement and reach social media platforms offer.